Meet The Team
Jennifer Cohen is a best-selling author, brand strategist, international speaker, and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.
In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.
Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world-class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. Jennifer was also the co-founder of Hot 5, a very popular fitness app that was ranked #1 in the Apple App store and acquired by Weight Watchers in 2015.
She took her wealth of knowledge center stage when she was invited to deliver her signature“10% Target” as a TED talk, which has garnered over 150,000 views in only a few short months. Jennifer has also been a guest lecturer at prestigious institutions such as the University of North Carolina at Chapel Hill, Columbia, and Pennsylvania’s Wharton School of Business.
Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List. And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library.
Behind The Scenes
Habits & Hustle is produced and distributed by Habit Nest, a startup that helps people build better life habits. Habit Nest remains a small, three-person, bootstrapped startup that has been featured in all top blogs and has created a series of journals to help people take action on their morning routines, meditation, nutrition, and fitness habits.