Jimmy DeCicco is the CEO of Super Coffee, which was recently valued at over $500M. Jimmy, the eldest of the 3 brothers involved in Super Coffee, has had an amazing entrepreneurial journey starting out from the college dorm to Shark Tank to raising $106 million in a Series C. Jimmy has a very impressive story to share about how he grew this empire! He discusses how to be aggressive, yet respectful and the value of culture and leading with purpose. He shares stories about how they raised $30k from their aunts, which retired them with a cash-out of $4mm. For anyone that wants to hear what it takes to really start from nothing and snowball into the fastest growing bottled-beverage company in food and beverage, this episode is for you!

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